About Sofia

I'm a Senior Producer based in Miami, FL with over 13 years of experience delivering award-winning content across TV, digital, social, audio, print, interactive, and experiential platforms. I bring deep agency and client-side experience to the table, having led productions for global brands and startups alike.

Originally from Montevideo, Uruguay and raised in Los Angeles, I moved to Miami in 2012 for a role at a boutique agency and quickly found my footing at some of the city's top shops—including Alma (Omnicom), Republica Havas, and The Community (Publicis). My career later took me in-house, where I led marketing and content efforts at Citibank, followed by roles at a startup and a fintech company.

Since 2022, I’ve been working independently as a full-time freelance Senior Producer / Executive Producer, partnering with clients across the U.S. — from coast to coast and across time zones.

Outside of work, I’m a former Division I All-American tennis player, an avid weightlifter, and a big fan of dogs, scooters, and beach days.

sofianovak4212@gmail.com
(305) 900-