I’ve always been drawn to storytelling — the kind that makes you feel something, laugh out loud, or just stop scrolling. Production felt like a natural home for me early on, and I’ve spent the past 13+ years helping brands bring their stories to life in ways that actually connect with people.

My background spans agencies, startups, and big brands — giving me a well-rounded (and sometimes scrappy) perspective on how to get great work made. I’ve led campaigns for Microsoft, Qualcomm, McDonald’s, Google, Bacardi and more, managing everything from initial concepts and bidding through shoots, edits, and final delivery. I love the challenge of figuring out how to pull off ambitious ideas — especially when the timeline is tight or the logistics are tricky.

I’ve worked both in English and Spanish, across the General and Hispanic markets, and have led teams across time zones, cultures, and production styles. Whether it’s a big-budget global shoot or a nimble content sprint, I know how to keep things moving and keep everyone aligned.

Over the years, I’ve worn a lot of hats — agency producer, in-house content lead, startup marketer, and now, executive producer and freelancer. What’s stayed constant is my focus on collaboration, clear communication, and making work that people are proud of.

These days, I partner with brands and creative teams to produce content that’s thoughtful, polished, and rooted in great storytelling — and I still get excited every time a project comes together.